Bridging creative storytelling, paid acquisition, and commercial operations.
I'm a creative marketing strategist who believes in turning ideas into measurable impact. Because my career began in sales leadership and customer-facing operations before expanding into digital marketing and creative production, I don't judge campaigns by vanity metrics alone—I look at how attention turns into qualified enquiries, walk-in appointments, and revenue.
In my current work, I combine hands-on creative execution (short-form video, scriptwriting, and AI-assisted content) with technical marketing systems (Meta & TikTok Ads, pixel event tracking, WordPress/HTML landing pages, and Make.com CRM automations).
Digital Marketing Executive, Content Creation & Social Media Manager • Kuala Lumpur
- Manage monthly paid media budgets of RM5,000–RM30,000 across Meta Ads and TikTok Ads, conducting structured A/B creative testing and configuring Meta Pixel & Event tracking.
- Plan and produce weekly short-form video content, visual assets, and storytelling scripts across Facebook, Instagram, TikTok, and YouTube.
- Designed and manage the company WordPress website, publishing blog content optimized with SEO, AEO, and GEO best practices.
- Built internal lead tracking and automated CRM workflows connecting Make.com, Google Sheets, and ClickUp.
Sales Team Leader, Digital Marketing Specialist & New Business Acquisition
- Led, trained, and coached a team of sales representatives, setting targets, monitoring pipeline KPIs, and preparing regular performance reports for senior management.
- Planned and executed paid advertising and social media campaigns across Facebook, Instagram, and TikTok aligned with business acquisition goals.
- Managed customer portfolio communications, negotiation, and account resolution across financial services operations.
Head of Department Sales, Digital Marketer & Customer Satisfaction Management
- Developed Facebook advertising strategies, ad creatives, and copy variations while managing campaign budgets and policy compliance.
- Implemented CRM processes to track sales activities and guided the sales and multi-channel customer support teams.