Performance Marketing & Creative Strategist

Creative that gets attention. Marketing built for performance.

I connect performance marketing, creative production, AI-assisted content, and automation to help brands attract attention and turn it into measurable action.

From paid campaigns and content production to AI-generated creative and marketing automation, I build practical marketing systems that connect creative ideas with business goals.

Selected Work & Systems

Business-Focused Case Studies

Practical marketing systems built across paid acquisition, organic content strategy, CRM automation, and conversion tracking. Metrics are presented with full campaign context or marked clearly for verification.

Visual Portfolio & Production

Creative Studio

Explore creative concepts, short-form video production, AI-generated visuals (AIGC), affiliate content angles, scripts, and performance ad variations. Click any card to inspect the brief, role breakdown, workflow, and tools.

Showing 12 projects
Capabilities & Consulting

How I Can Help Your Team or Brand

Available for full-time marketing & creative strategy roles as well as select freelance consulting across paid media, creative production, and marketing operations.

01 / PAID MEDIA

Paid Advertising

Campaign architecture, audience segmentation, and structured creative testing on Meta Ads and TikTok Ads to improve lead quality and acquisition efficiency.

  • Meta & TikTok campaign setup
  • A/B creative & angle testing
  • CPL, CTR & ROAS optimization
02 / CONTENT ENGINE

Creative & Content Production

End-to-end production of short-form vertical videos (TikTok, Reels, Shorts), static posters, carousels, and direct-response ad scripts.

  • Short-form video production
  • Hook & scriptwriting frameworks
  • Creative direction & storyboarding
03 / AIGC WORKFLOWS

AI Content Production

Combining human creative direction with generative AI tools to prototype visuals, product scenes, and video concepts faster without sacrificing brand tone.

  • AI image & video concepting
  • Prompt engineering & compositing
  • Rapid ad variation prototyping
04 / COMMERCE CONTENT

Affiliate Content

Product-focused short-form videos, faceless demonstrations, problem-solution hooks, and soft-sell storytelling designed to drive product clicks.

  • Product showcase & review formats
  • Hook & CTA variation testing
  • Faceless & AI-assisted product reels
05 / WEB & ATTRIBUTION

Landing Pages & Tracking

Fast, mobile-responsive landing pages built with WordPress or custom HTML/CSS/JS, paired with accurate Meta Pixel and conversion event tracking.

  • Conversion-focused landing pages
  • Meta Pixel & custom event setup
  • SEO, AEO & GEO content structure
06 / SYSTEMS & AUDIT

Marketing Automation & Strategy Audit

Automated lead routing between ad platforms, Make.com, and ClickUp/Sheets, plus comprehensive account and creative audits.

  • Make.com to ClickUp/Sheets CRM flows
  • Ad account & creative audits
  • Actionable growth roadmaps

Need support on a campaign, creative sprint, or marketing system?

Scope and engagement structure are tailored to your goals—whether hiring in-house or commissioning a project.

Discuss a Project →
Capabilities Stack

Skills & Tools by Use Case

Grouped by practical function across paid acquisition, analytics, creative production, automation, web deployment, and search discovery.

01 / Paid Media
Campaign Execution & Research
Meta Ads Manager TikTok Ads Manager Meta Business Suite Meta Ads Library A/B Creative Testing Audience Segmentation
02 / Analytics & Tracking
Attribution & Performance Reporting
Meta Pixel Event Tracking Setup Campaign Reporting CPL / CTR / ROAS Analysis Funnel Diagnostics
03 / Content & AI
Creative Production & AIGC
ChatGPT Gemini Claude AI Flow AI Canva CapCut Video Scriptwriting
04 / Automation & Operations
Workflows, CRM & Team Systems
Make (Make.com) ClickUp Trello Google Sheets & Workspace Webhooks & API Routing
05 / Web & Deployment
Landing Pages & Frontend
WordPress HTML5 CSS3 JavaScript GitHub Vercel Visual Studio Code
06 / SEO & Discovery
Search & AI Answer Optimization
SEO (Search Engine Optimization) AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Keyword & FAQ Structuring Internal Linking
Background & Track Record

Where Strategy Meets Execution

Bridging creative storytelling, paid acquisition, and commercial operations.

I'm a creative marketing strategist who believes in turning ideas into measurable impact. Because my career began in sales leadership and customer-facing operations before expanding into digital marketing and creative production, I don't judge campaigns by vanity metrics alone—I look at how attention turns into qualified enquiries, walk-in appointments, and revenue.

In my current work, I combine hands-on creative execution (short-form video, scriptwriting, and AI-assisted content) with technical marketing systems (Meta & TikTok Ads, pixel event tracking, WordPress/HTML landing pages, and Make.com CRM automations).

Base Location
Bandar Sri Damansara, Selangor / KL
Languages
Malay, English, Arabic
Confirmed Certifications
Google Digital Marketing & E-commerce • HubSpot Certified Digital Marketing • Meta Social Media Marketing • Coursera Business Analysis & Process Management

EC FinHub / EC Century Sdn Bhd

2024 — Present
Digital Marketing Executive, Content Creation & Social Media Manager • Kuala Lumpur
  • Manage monthly paid media budgets of RM5,000–RM30,000 across Meta Ads and TikTok Ads, conducting structured A/B creative testing and configuring Meta Pixel & Event tracking.
  • Plan and produce weekly short-form video content, visual assets, and storytelling scripts across Facebook, Instagram, TikTok, and YouTube.
  • Designed and manage the company WordPress website, publishing blog content optimized with SEO, AEO, and GEO best practices.
  • Built internal lead tracking and automated CRM workflows connecting Make.com, Google Sheets, and ClickUp.

Mixano Sdn Bhd

2022 — 2024
Sales Team Leader, Digital Marketing Specialist & New Business Acquisition
  • Led, trained, and coached a team of sales representatives, setting targets, monitoring pipeline KPIs, and preparing regular performance reports for senior management.
  • Planned and executed paid advertising and social media campaigns across Facebook, Instagram, and TikTok aligned with business acquisition goals.
  • Managed customer portfolio communications, negotiation, and account resolution across financial services operations.

Mengajionline.com

2021 — 2022
Head of Department Sales, Digital Marketer & Customer Satisfaction Management
  • Developed Facebook advertising strategies, ad creatives, and copy variations while managing campaign budgets and policy compliance.
  • Implemented CRM processes to track sales activities and guided the sales and multi-channel customer support teams.
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Let's Build Marketing That Performs.

Whether you are hiring for a Performance Marketing / Creative Strategist role or looking for freelance support on paid campaigns, AIGC creatives, landing pages, or Make.com automation—reach out directly below.